5 Common Mistakes to Avoid When Promoting Dating Offers
If you’re working with an online dating affiliate, much of your income relies upon your ability to promote dating offers. It’s not a difficult thing to do, especially if you have an established online presence. But there are a number of simple mistakes that can hinder your success. So, what are they, and how can you avoid them?
The Top Five Errors to Avoid When Promoting Dating Offers
Working with the wrong dating niche
When you first started looking for an affiliate program to work with, you no doubt realised that there are a huge range of niches within each vertical. And dating is no exception. Not every dating offer is suitable for every audience. You have to be able to tailor your offers to suit your core demographic. That includes taking into account age, location, interests, sexual orientation – including LGBTQ+ – and what they’re looking for from their dating experience. Do they want slow and steady with the intention of a long-term, serious relationship? Or are they more interested in casual dating? By choosing a dating affiliate network that fits with your audience, you’re more likely to achieve worthwhile results.
Promoting too many offers at one time
When you promote too many dating offers at one time, it can overwhelm your visitors. Partly because it can make your web pages feel cluttered and distracting. And partly because it reduces trust, making people think that you’re only interested in selling to them. By focusing on a small number of high-quality dating offers that suit your niche and demographic, you’ll achieve considerably more conversions. Particularly if these offers complement your content and provide clear, compelling calls to action.
Hiding affiliate links
The people who gain the most success when working with affiliate programs are those who prioritise credibility and trust. If you don’t disclose that you’re using affiliate links, both of those things can be seriously damaged. You can also fall foul of Federal Trade Commission (FTC) requirements in the Us and Competition and Markets Authority (CMA) in the UK. Both of which carry significant ramifications. If you always clearly disclose your affiliate relationships by adding a disclaimer to your posts, you’ll stay compliant. And your audience will think you are trustworthy.
Focusing only on returns
When you’re working with affiliate networks, it’s really tempting to focus exclusively on getting users to sign up to whatever you’re promoting. Rather than considering the long-term experience of those users once they join. If a dating site isn’t user-friendly or offers poor results, it’s won’t only leave them disappointed. It will leave them doubting you and your recommendations. By working with dating affiliates that have good reviews, solid user experiences and high-quality features, you can ensure the best for your audience. And in return, you’ll gain their trust and loyalty.
Ignoring SEO and content strategy
Your content is what attracts your intended audience. While it’s possible to join an affiliate program and simply place affiliate links in posts or pages, you’ll never achieve worthwhile results. If you invest in technical, on-page, and off-page SEO, and focus on creating high-quality, engaging content, you’ll dramatically increase your chances of making conversions.
Working with an online dating affiliate holds so much potential for anyone wishing to monetize a blog or website. But there’s also plenty of potential to make easily avoidable mistakes that will harm your long-term revenue. By keeping these five common mistakes in mind, you’ll find yourself one step closer towards gaining the best results from your dating offers.