6 Facebook Ads Hacks to Make Promoting Your Dating Offers Easy
When you’re working with an online dating affiliate, the one thing you need to do more than anything else is to get your dating offers seen. Because if people aren’t reading your content, then they’re not clicking your links. And if your pay per sale links aren’t being clicked, then you have no hope of earning any income, which makes working with an affiliate program pointless. Although the ideal solution is to get your SEO performing perfectly, so that organic dating traffic keeps flowing in, sometimes you need to invest in paid-for promotion. And it’s here that Facebook Ads has its place.
Now, the problem with Facebook Ads, as with pretty much every other advertising platform, is that it can be expensive to use. Especially when you’re starting out and you don’t really know what you’re doing. Simple experimentation can cost a lot of cash without achieving anything. These hacks are here to help you avoid that unnecessary loss.
How to Promote Your Dating Offers with Facebook Ads – 6 Hacks
1. Don’t use promotional language
The thing about social media ads is that people often resent them. And this is because you’re intruding into what they view as their personal space. So, if you want people to engage, you need to avoid using the sort of language that makes people think you’re trying to sell them something. So, don’t make your ads look or sound like ads. Instead go for interest. If you can create a killer title and make people interested in what you have to say, they’ll read on. And that’s the first hurdle cleared.
2. Be different
While you don’t want your ad to seem like an ad, you also don’t want it to just blend into the background. Sometimes, it pays to be different. So, check out what other people are doing. Search for examples of what works. Look at your competitor’s ads. Then try to give it your own spin. Your headlines are important. But so are your images and your color choices. Research what appeals to your demographic, then use that information wisely.
3. Use remarketing
Remarketing, or retargeting as it’s also known, is basically a strategy that works around showing your content to people who’ve already expressed an interest in it. An etailer might retarget previous customers with something like, ‘we’ve missed you!’ and offer an incentive to come back. If you’re promoting dating offers, you might use, ‘are you still looking for the one?’ as a teaser. Or, depending on your demographic, just getting your content back in front of your viewer might be enough to remind and motivate them. Either way, the sensible use of remarketing can be invaluable.
4. Tell stories
Once upon a time, not so long ago, there lived a child inside every single one of us. And that child loved stories. And actually, adults are no different. We connect with stories because they trigger an emotional response, whether happiness, sadness, hilarity, or fear. And that’s why stories work in advertising. They appeal to our emotions, and make us want to know what happens next. So, we read on. And once you’ve got someone committed to reading your content, you’re one step closer to them taking up your dating offers.
5. Use social proof
Social proof has all kinds of benefits when it comes to any kind of marketing. But on Facebook ads, it means showing your targets that other people respect and value the information you’re providing. Because half the battle in getting your links clicked is trust.
6. Don’t forget to split test
Finally, we’ve said it before and we’ll no doubt say it again. But whenever you’re running any kind of affiliate marketing campaign, you need to split test your strategy to make sure that you’re getting the very best possible results.
If used well, Facebook ads can be an invaluable tool for promoting your dating offers. The important thing is to research first, take your time, and make your ads stand out from the crowd.