How to Find the Best Keywords to Promote Your Dating Offers

If you’re looking for ways to monetize your blog or website, joining a dating affiliate network can be a fantastic option. Dating is a niche that really never goes out of fashion. And if you join a program with various payment structures – pay per sale, pay per click, pay per sign up – it has the potential to be extremely lucrative. But the one area you might struggle with is getting your content in front of the right audience. And this is important because your dating offers will only be clicked if the right people see them. And that’s where finding the right keywords comes in to play.

How to Find the Best Keywords to Promote Your Dating Offers

What are keywords?

Keywords are basically the words and phrases than browsers use to find content online. So, if you found this blog via a search engine today, you might have typed in something like, ‘online dating affiliate’, or ‘best dating affiliate program’. To get your dating offers seen, you need to find your own set of keywords. The only difficulty being that because online dating is such a popular area with the public, it can be tricky to find keywords that don’t already have a lot of competition.

How to find keywords that will attract your demographic

1. Understand your demographic

Keywords are only effective if they reach and are used by your prime demographic. So, before you even start looking into keyword research, get to know your audience. Use an analytics program to find out who’s already visiting your website. Then drill down into who you actually want to attract. Sure, you’re aiming for single people on the look out for a relationship. But that’s too vague if you want to compete within a highly driven market. You need to find a niche within your niche. Perhaps men over 50. Divorcees. Single parents. Male single parents. Whichever market best suits the product range of your affiliate program, get to know them. That way, you’ll be able to tailor your keyword list appropriately.

2. Research keywords

Once you now who you’re targeting, your next step is to think about what you want to promote. So, look at your affiliate program’s dating offers. Think about what makes them unique and pull some subject areas from them. With Affiliate2Day, that could be long-distance dating, or dating for people looking for long-term relationships. Think about all of the different words, phrases and topics that might be associated with this area. This will be the start of your list.

From there, you can go on to research other related terms. If you don’t know where to start, try typing your niche area into Google and scroll to the bottom of the first page. There, you’ll find a section headed, ‘searches related to…’ it’s a great place to pick up ideas.

3. Use the available tools

There are so many tools available for making working with affiliate networks easier. And keyword research is no exception. A quick Google search will uncover literally hundreds of keyword research tools. Here are our top three free favourites.

Google Keyword Planner. This isn’t the most advanced of tools available. But when you’re just starting out and you’re not that tech-savvy, simple is good. And it gives you all you need to begin work.
Moz Keyword Explorer. Although this is a paid-for service, you do get a 30-day free trial, which should be enough to get to you started. It’s very easy to use and provides access to other useful SEO tools.
Ahrefs Keyword Generator. Super-fast and simple, this is just one of many tools on offer from Ahrefs. And perhaps its most appealing feature is that it lets you search ‘beyond Google’, revealing the top keywords for all the different search engines – some you’ll have heard of, others you won’t.

Finding the right keywords to promote your blog and affiliate dating offers can be quite time consuming. And it’s important to remember that SEO evolves all the time. So, to keep those clicks coming, you need to review your keywords on a regular basis. But the effort does pay off. And putting time into your keyword research is a simple way to ensure good results.