Five Reasons Why You Should Use TikTok to Attract Dating Traffic

Although approaching its sixth birthday, TikTok is still considered to be a social media newcomer by many. A fad that may just fade to nothing, given time. Which is odd. Because it holds a whole heap of potential for anyone looking to make money online. So, if you work with a dating affiliate network and are looking for new ways to attract dating traffic, this is why you should consider using TikTok.

Five Reasons Why You Should Consider Using TikTok to Find More Dating Traffic

1. The user numbers

As of June 2022, TikTok had 1.2 billion active users. And that figure is growing every day. This not only means that your potential audience is huge. But that it is active and willing to engage. Something that few of the other social media platforms can boast.

2. TikTok users spend money

Sensor Tower reported that in February 2021, TikTok users spent more than $110 million. Making the platform the top-grossing non-gaming app in the world. This means that with TikTok’s ad targeting tools, if you can take the time to create the right content for your intended audience, you are in the perfect position to get your pay per sale links clicked. So, rather than simply attracting dating traffic, you can attract paying customers for your affiliate program products.

3. Serious video viewing

Video ads are known to be the most effective way to secure audience engagement. And TikTok users view 167 million hours of videos every internet minute. That’s an incomprehensible figure. And for you, it massively increases the likelihood that your dating offers will be seen – in their entirety – by the right audience. Which is incredible. But even better than that, it also means that your other video content is more likely to be watched too. And engaged with. Helping you to build an audience and become viewed as an authority in your field.

4. The potential for organic dating traffic

One of the reasons why TikTok is loved by online affiliate program members is because it is one of the easiest platforms to leverage organic traffic. And this is down to the way that the platform’s algorithms work. So, as long as you can create the right kind of content, keep it short, and can work in some trending hashtags, there’s a strong probability that your work will be seen.

5. There are so many ways to promote your links

You can include a link in your bio. Your videos can include your links, whether for specific products relating to your affiliate program, or simply to drive dating traffic to your blog. You can use a service like LinkTr.ee to form a bridge page, where you can post all of your affiliate links. TikTok has a great paid ad program. And the platform makes it really easy to link to your other social media pages. Opening up a huge amount of potential to get your links and your content seen.

TikTok is an unknown quantity for a surprisingly large number of affiliate program members. So, you won’t be alone if you don’t know how to use TikTok to attract dating traffic. But although it might just be one more thing on your ever-growing ‘to do’ list, with a captive audience just waiting to view your content, TikTok is the marketing equivalent of shooting fish in a barrel. And it doesn’t take long to realize results.