How to Improve Your Organic Click Through Rate for Dating Traffic
It’s widely believed that organic traffic is the most valuable form of traffic for businesses. It links you to an audience who are actively seeking what you have to offer. But sometimes, attracting organic dating traffic isn’t enough if you can’t convert that interest into a strong click through rate (CTR). So, what can you do to boost your organic CTR?
9 Easy Tips for Improving Organic Dating Traffic CTR
What is organic CTR?
Organic CTR refers to the percentage of searchers that click on a search engine result. This is frequently linked to the search engine ranking position of the site. But it’s not the only consideration. Several other factors impact your CTR. So, even though it’s still important to optimize your on-page and technical SEO, there are other ways to enhance your CTR.
How can you improve your CTR?
1. Use meta descriptions
A meta description is essentially a short description of a web page. It will usually appear below an URL in a search engine result, explaining what the page is all about. If you don’t write your own, Google will automatically write one for you. This can be fine. But if you write your own, you have the power to directly influence the success of your page.
2. Use long-tailed keywords
Long-tailed keywords better reflect the search terms used by internet users. They are detailed and specific. And they include context. This means that you can serve the explicitly defined needs of your audience.
3. Use more images
People see images before they read text. It’s just the way that the human brain works. So, if your content happens to be selected for the featured bar by Google, your images will also be included – IF you use them. And as your audience is inherently drawn to images, this can increase your dating traffic CTR.
4. Work on your title tags
Title tags can be particularly useful for affiliate program work. They not only play a beneficial role in enhancing your SEO. They can help search bots process your data more easily. And are useful to searchers, making it more likely that they will click through to your content.
5. Split test your page titles
Your titles play a massive part in attracting readers/viewers. If you don’t get your titles right, then the chances are that you’re not going to get many of those all-important pay per sale clicks. By split testing your titles, you have the power to improve your organic CTR.
6. Increase your site speed
Slow site speed can negatively impact your CTR. In fact, most people will give up on a page that hasn’t responded in just a couple of seconds. So, you have a very small window of opportunity. If you can improve your site speed, you can improve your CTR.
7. Use informative URLs
Your URLs, just like your meta descriptions, can be used to engage your audience. An informative URL reassures your audience both that your site is legitimate. And that the topic is relevant.
8. Use your data
If you are using an analytics program to monitor your performance, you can use that data to assess your CTR. Analyse what has and hasn’t worked for you in the past. Find out what topics generate the greatest CTR for your dating offers. And build your future content around that information.
9. Improve your content
Content remains king in all things SEO. And it should go without saying that if you want people to click through to your content, you first need to make your content great. When you’re working with an online dating affiliate, your content doesn’t just attract viewers. It impacts your revenue.
When it comes down to it, your CTR is the measure of your affiliate marketing success. If you don’t have a strong CTR, you won’t be attracting enough dating traffic. And this means that you won’t generate enough sales to make affiliate program work viable for you. By taking steps to improve your CTR, you can improve your overall performance.