Four Social Proof Strategies to Increase Your Dating Traffic

If you’re working with a dating affiliate network, one of your biggest priorities will be attracting new dating traffic. The problem is that the internet is an increasingly busy place. Getting yourself seen and heard in the furore isn’t always easy. But that’s where tactics, such as the use of social media proof, come in.

Social Proof: What Is It and How to Use it to Increase Dating Traffic

What is social proof?

In simple terms, social proof is basically herd mentality. It refers to the psychological phenomenon that describes the way that people tend to follow the crowd. For anyone working with affiliate programs, social proof can be used to encourage people to buy products or services – or follow links – by showing them that others have already done so. And there are a number of different ways you can use this strategy to attract more dating traffic to your offers.

Four strategies to use social proof to attract dating traffic

Reviews and testimonials

The first thing most people do before buying a product or signing up for a service is to check out reviews. If you can ask your audience and people who have previously clicked your links to leave a review or testimonial, you can use it to increase your authenticity. Quote them on your social media posts. Add them into blogs. Overlay them on your imagery and vids. And this applies equally well to testimonials about you. And reviews of the dating offers and services that you’re promoting.

User generated content

User generated content is great for a number of reasons. It increases your authenticity, user engagement, and attracts more dating traffic. It’s also the ultimate form of social proof. Because there can be no greater endorsement of your content than for someone to wish to be part of it.

Case studies

Case studies may seem a slightly odd one for when you’re working with dating affiliate programs. But they can actually work amazingly well. Add a post to your social channels asking for anyone who has had a success story after signing up with the dating site you work with. It doesn’t have to end with marriage. It can simply be someone who’s having fun meeting and chatting to new people. But by sharing positive stories, you can entice your viewers to begin their own.

Promote your subscriber numbers

This can work in a number of ways. You can clearly show how many social media followers you have in the corner of your blog or website. You can ask people to ‘join your 5,000 other subscribers’ when they sign up to your email list. Or you can ask the affiliate program you’re promoting how many subscribers they have and use that figure on your referral page. Either way, you’re helping interested parties to feel like they’re part of something bigger. When they sign up to join you, they’re becoming part of your tribe. And that can be an important psychological incentive.

Social proof can be one of the most effective ways to find dating traffic without paying for ads. But on top of that, it can help improve your brand reputation. Enhance your trustworthiness. And increase your click through rate. And best of all, with these strategies, it’s really easy to do!