How to Find Low Volume Keywords for Online Dating Affiliate Work
One of the trickiest things about working with an online dating affiliate is finding low competition keywords. Dating is a vibrant market. And if you find the right dating affiliate networks to work with, you can make a good income. Unfortunately, the flipside of that is that it’s also a highly competitive area. So, if you want to get your dating offers in front of the right audience, you have to find the right keywords. And, ideally, ensure that they’re low competition.
The Why and How of Low Volume Keywords for Online Dating Affiliate Work
Why do you need low volume keywords?
Low volume keywords are defined as keywords that have less than 250 searches per month. In an industry where quantity is often key, it’s hard to see the value in low volume. The thing to remember, however, is that while fewer people are searching for low volume keywords, they typically deliver a much higher ROI. Why? Because competition is much lower – often non-existent. And because you’re drilling into the details that matter to the individual searchers.
Type ‘dating’ into Google and you’ll get literally millions of results.
Type ‘dating overseas USA Asia’, and the results immediately shrink.
Being specific immediately narrows the appeal of your offering. But it increases the likelihood of you finding your target. Whether used on your website, or through social media platforms, such as Instagram.
How to find low volume keywords for dating traffic
Use keyword research tools
Probably the easiest way to find low volume keywords is to use an online tool. And there are many to choose from – SEMrush, Ahrefs, Moz, Google Keyword Planner and Ubersuggest to name but a few. Once you’ve compiles your own list of possible keywords, these tools can help you to refine it. Working to generate and analyze keyword ideas based on your goals, audience, and niche, it’s a quick way to identify low volume alternatives.
Use Google
Google is rapidly becoming a digital catch-all. It has tools for almost everything. So, whether it’s Google’s Search Console, the People Also Ask feature, or Google Search’s search suggestions, they can all provide a useful resource for finding low volume keywords. Google Trends can also be used to identify low volume keywords that are increasing in popularity.
Engage with your target audience
You can do this via forums or social media. Either way, if you engage with your audience, you can identify any usual keywords that are relevant to them. If you’re targeting younger age groups, you might find emerging words and phrases that you wouldn’t have otherwise considered. After all, who knew what cheugy, bussin, skibidy, or yassify meant 18 months ago! For the older generations, you might need to rethink and choose more formal language.
Use long-tail keywords
Whether or not you’re seeking low volume keywords, long-tail keywords should play a part of your strategy. They not only provide a higher conversion rate and lower competition. They’re better for voice search – and an increasing number of people rely on Siri, Alexa, and Hey Google. They lead to enhanced search visibility. And they’re more relevant.
Check out your competitors
If you search for your primary keywords, you’ll be able to view any competitor websites. You can then search through their content for any unusual keywords. This can be time-consuming and isn’t always useful. So, make this your last resort.
When you’ve working with dating affiliate programs, finding an audience is easy. But finding the right audience is less so. Dating is a diverse area. There are so many different variables that can make the subject more or less relevant to the searcher. Using low volume keywords is one of the easiest ways to ensure that your work reaches the right audience for your online dating affiliate.