Why the Holiday Season is Perfect for Promoting Dating Offers
If you’re working with an online affiliate program, there’s never really a bad time to be promoting dating offers. But some times of the year are better than others. And the holiday season is one of them. Here’s why.
Why and How You Can Maximize the Potential of Your Dating Offers in the Holiday Season
Why the holiday period is great for promoting dating offers
It’s emotive
Christmas and New Year’s Eve are two of the most emotive days of the year. Every country that celebrates Christmas promotes it as a time of togetherness. While family plays an essential part in that, so do romantic relationships. Few people want to be single at Christmas. Almost everyone wants someone to kiss as the clock strikes midnight on New Year’s Eve. And anyone who finds themselves alone will be trying to find ways to do something about it.
Societal expectations
Of course, as well as your own emotions, you have societal expectations too. Because we see more of our friends and families over the holiday periods, we’re more likely to experience those difficult questions. Why are you still single? When are you going to settle down? Isn’t it time you started a family?
The media
You can’t turn on a television or open a magazine at this time of year without seeing depictions of holiday romance. If someone isn’t in a position to share those sentiments, it’s easy to feel insignificant and less valid.
All of these things can make people more inclined to sign up to online dating. So, if you work with an affiliate program, promoting dating offers, it’s the ideal time to get results.
How to maximize the potential of your dating offers in the holiday season
Offer hope
If you’re seeking to attract dating traffic during the holiday season, your role isn’t to make people feel bad about being single. Your role is to help them understand what’s possible. They may be alone for Christmas. But with the right dating site, they could have someone to flirt with for New Year’s. And who knows what could happen by next Christmas.
Show the possibilities
There are a lot of people out there who haven’t tried online dating. This can make the concept daunting. They don’t know what to expect. And may even have very wrong ideas. By helping them to see what’s possible. That there is plenty of room for slow romance. And you don’t have to go on hundreds of dates to find the ‘one’. That online dating can take many forms. And that the building of friendship is often the best foundation. Show them that there are different digital dating formats for different people. And that the offers you’re promoting could be the best for them.
Avoid the hard sell
Being alone at Christmas can make you feel vulnerable. In that situation, the last thing anyone wants is the hard sell. So, one of the best ways to achieve your pay per sale signups is to take a softer approach. Your dating offers should speak for themselves. Your job is simply to get the attention of the people who could benefit from them. So, try different content types. Advice. Entertainment. Tell your own story. Or the stories of others who have used the site you’re promoting. And don’t forget to create shareable content for social media.
Get your basics right
Of course, as well as tailoring your content for the season, you have to get the basics right. Otherwise, no one is going to be able to find it. Find low volume keywords and tailor them for the season. Use lead magnets. Work on your technical SEO – title tags, response time, meta descriptions, backlink quality, security.
The holiday season holds masses of potential for anyone who works with dating offers. But to benefit, you have to handle it properly. Avoid the hard sell. Know your audience and tailor your content to both reassure and answer their needs. And use all your technical knowhow to get your content seen. Do all that, and this could be your most successful affiliate program Christmas yet!