Lead Magnets: How to Use Them for Dating Affiliate Programs

When you’re working with pay per lead dating affiliate programs, your ultimate goal is to convert interest into leads. And the first step towards getting your pay per lead links clicked is to attract your target audience. There are many ways to do this, including improving organic traffic by working on your title tags and meta descriptions, among other things. But something else you can do is try your hand at lead magnets.

How to Use Lead Magnets for Pay Per Lead Dating Affiliate Programs

What is a lead magnet?

In essence, a lead magnet is something that will tempt your audience to provide you or the affiliate program you work with, with their contact information. It’s always something free, and something appealing. But it can be anything from a gift to a discount code, or access to an exclusive webinar. The aim is to grow your own mailing list and generate sales leads for the online dating affiliate you’re working with.

What can you use as a lead magnet for dating traffic?

Identifying a good lead magnet for your audience isn’t always easy. But there are a couple of criteria that you should aim to fulfil:

Valuable

Any lead magnet should provide value for your intended audience. It needs to be something that benefits them in some way. So, that may be money off a product or service. Or perhaps access to some information that they’ll find useful. There’s no one single answer here. You have to work with what suits your particular demographic.

Trustworthy

Equally, if you’re going to use lead magnets, they have to be something you can trust. Don’t just find discount codes online and offer them to your audience – if they don’t work, you’ll lose both trust and credibility. Anything you offer as a lead magnet must be genuine as well as useful.

Shareable

The best way to generate a worthwhile return on a lead magnet is to make it accessible to as many people as possible. So, your offers should be shareable. Something that you can easily post to social media. Something that it’s easy for your audience to find and pass on.

How can you create a lead magnet for dating offers?

Think data

When you’re looking for leads, your focus is on data. So, you need to get as much information as possible for each ‘magnet’. Rather than simply asking for an email address in return for your giveaway, ask for what your affiliate program needs. Name, age, gender, location. Anything that lets the affiliate programs you’re working with know if the responder is a suitable lead.

Don’t forget SEO

Perhaps more than anything else you produce, your lead magnet needs to be searchable. People need to be able to find it. So, really focus on SEO before you post your magnet.

Email the reward

Rather than simply releasing a reward code when a lead signs up, email it to them. This enables you to not only say thank you for your time. But to begin building a relationship with each would-be customer.

Test, test, and test again

Split testing is one of very best ways to optimize any content. Including lead magnets. So, test to make sure that your lead magnet is actually for something that your target audience wants. Test to see if you’ve framed it to attract the maximum number of people. And test placement.

Lead magnets can be an incredible tool for anyone working with pay per lead dating affiliate programs. They’re effective and easy to implement. But if you’re going to use them, you have to do it properly.