Understanding Off-Page SEO for Your Affiliate Program Work
If you work with an affiliate program, you may already understand the importance of SEO. It can get your content seen, help bots better process your data, and enhance your conversion rates. But while on-page SEO is a standard part of most affiliate program member’s strategies, off-page SEO is often overlooked. So, what is off-page SEO, and how can it support your affiliate program work?
Using Off-Page SEO for Your Affiliate Program Work
What is off-page SEO?
Off-page Seo basically refers to an SEO-related activity that takes place away from your website. This may be through social media, advertising, or backlink building. It plays a crucial role in increasing the authority and visibility of your content across the web. And, ultimately, can contribute to higher search rankings and more organic traffic.
How can you improve off-page SEO?
There are five main strategies for enhancing your off-page SEO when you’re working with affiliate networks.
Backlink building
Backlinks are one of the most critical factors for ranking in search engines. When high-quality, authoritative websites link back to your blog or website, it automatically enhances the authority of your site. So, how can you increase your number of backlinks? The most common approach is to offer to create guest blogs for other, relevant sites. But it’s also possible to reach out to websites and blogs that have resource pages in your niche and ask them to include your content as a valuable resource. Or to find relevant websites with broken links and suggest your affiliate content as a replacement.
Social media
Social media is a core part of working with an affiliate partnership program. It’s how most people get their content seen. So, whether you’re after dating traffic or promoting retail offers, Facebook, TikTok, and Instagram are the places to go. But they’re also vital to your off-page SEO. By creating high-quality, engaging content that people want to share on their social networks, and posting regularly, you’re already halfway there. Collaborate with influencers in your niche, and you’ll do even better.
Influencer outreach
Building relationships with influencers is beneficial in a range of ways. It can, of course, get your content seen and endorsed by influential people in your niche. But it can also significantly boost your off-page SEO. You can do this through collaborations, sponsored posts, giveaways, or competitions.
Directory submissions and bookmarking
There are various online directories, such as DMOZ (Open Directory Project) and Best of the Web (BOTW). By submitting your website for listing, you can gain backlinks. Equally, working with social bookmarking sites, such as Reddit, Digg, and StumbleUpon can help to drive traffic and potentially generate backlinks.
Podcasts and webinars
When you work with an online dating affiliate, if you’re careful with your content you can become a niche authority. When that happens, your opinion matters. And that’s when you might gain the opportunity to appear as a guest on podcasts or host webinars related to your niche. When that happens, backlinks are usually included.
Off-page SEO is frequently an after-thought for affiliate program members. It’s viewed as less important than the other strategies used to build your revenue. However, if managed properly, your off-page SEO can increase your website’s authority, drive organic traffic, and ultimately boost conversions. It’s not fast and may require patience. But over time, off-page SEO will almost certainly pay dividends.