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Back to Basics: How Can You Use YouTube to Promote Your Dating Offers

The concept of using YouTube for affiliate program work isn’t a new one. In fact, it’s one of the best platforms for affiliate work. Influencers use YouTube for product placement as standard. It’s become one of the go-to tools for affiliates of every kind. But some niches work better on YouTube than others. And when you’re promoting dating offers, it can be hard to know where to start. So, what do you need to know about using YouTube for your online dating affiliate work?

How to Use YouTube to Promote Your Dating Offers

Start by understanding the rules

Before you start working on the platform, you must read YouTube’s content guidelines. This will tell you what you can and can’t get away with in terms of promotions. You also need to familiarize yourself with the terms of your affiliate networks. Every online affiliate program will have a list of behaviours and content types they expect you to abide by. It’s important that you stick to both of these sets of rules if you want to make a success of your venture.

How to promote dating offers on YouTube

There are two main strategies to use if you want to get your dating offers seen on YouTube.

General content

One of the easiest things you can do if you want to generate an income via YouTube is to create regular content. The more content you produce – and the higher its quality – the more likely it is to be seen. And the more credibility you are likely to gain. So, use every video you produce to promote your affiliate links. You can either include your affiliate links in the videos. Or add affiliate links to your video descriptions. If you’re making a video specifically about your dating offers, you can also mention in your video that the links to those offers are in your description and bio. It’s as easy as that.

Ad campaigns

There’s also the potential to create a dedicated ad campaign on YouTube.  

  1. Start by revisiting YouTube’s content guidelines to ensure that you’re not going to breach any rules or regulations with your campaign.  
  2. Decide on the level of control you want over your ad. For a simple campaign, open the Promotions tab in YouTube Studio. For something more complex, you can use the YouTube Ads features in Google Ads.
  3. Which ever option you choose, you’ll then need to select who you want to target. This is where it pays to do your audience research. If you target properly, you can ensure that every cent counts.
  4. Define your budget. This is really important if you want to maximize your return without spending too much. Work how much you want to spend and set an end date. However, before you launch your ad, it’s always wise to preview your performance using the tool provided. That way, you have the opportunity to adjust your budget/end date/audience to gain the best possible exposure.

What else do you need to know?

While that covers the basics of using YouTube to find dating traffic and promote your dating offers, there are other things you can do to increase your success.

  • Carry out keyword research – The only way to get your videos to be seen by the right people, is to use the right keywords. That means the videos themselves, as well as their descriptions. Having the right keywords in your bio can also help.
  • Optimize your videos – Just like any other content type, YouTube videos can be optimized. So, start by including keywords in the video title, description, and hashtags. And move on from there.
  • Consider using storytelling – The internet is now saturated with video content. One of the best ways to get yours to stand out is storytelling. Creating a story arc for your videos can draw viewers in. And once you’ve engaged your viewers, they’re more likely to stick around for more. And to follow your pay per sale links.

Whether you’re new to promoting dating offers, or an old hand in the affiliate marketplace, YouTube can be a really helpful tool. Research shows that viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. And videos are shared 1,200% more times than text and images combined. So, if you want to maximize the potential of your dating offers, video and YouTube is a great place to start. You just have to put in the time to get everything right.