Case Studies

Objective
As an affiliate partner for affiliate2day (PPL), our goal was to drive high-quality traffic and generate a steady stream of leads. We used our male email database and a targeted newsletter featuring a special offer (special price of $0.99)  to capture attention and inspire clicks.

Campaign Strategy

• Target Audience: Leveraged our email database of male singles interested in online dating, carefully segmented to ensure relevance.
• Promotional Approach: Sent a targeted newsletter, designed to highlight the unique offer, maximize interest, and increase click-through rates.
• Timeframe: Monthly campaigns to sustain interest and engagement over time.

Creatives

We used emailers featuring the special offer + added some banners promoting the same discount to our website. Based on our experience, we ensured the following:

Subject Line:
The subject line was crafted to be both intriguing and action-oriented, using language that encouraged curiosity and immediacy. Variables:

"Meet Someone Special – Limited Offer Just for You!"

"Find Your Perfect Match Today – Exclusive Deal Inside!"

Each subject line was personalized where possible, featuring the recipient's name to increase open rates and engagement.

Preheader Text:
The preheader text complemented the subject line, giving a preview of the offer and adding a sense of exclusivity. For example:

"Special access to behappy2day’s top features. Don’t miss out!"

"Your chance to connect with singles just like you!"

Email Body Content:

Banner Image: A visually appealing, high-quality image of happy couples or singles enjoying a date, reinforcing the outcome readers could aspire to by joining the site.

Headline: A clear, bold headline inviting readers to take action, e.g., "Find Love Today – Special Access Awaits You!"

Copy: The email copy was brief yet compelling, explaining the benefits of signing up for the dating site in simple language. It highlighted the unique features of the site, like a matching algorithm or a free trial, tailored to singles looking for meaningful connections.

Offer Details: A section that explained the exclusive offer, such as the lowest price for the smallest price list position. This created a strong incentive for readers to click through.

Social Proof: Brief testimonials and success stories were included to build trust and show readers that others had successfully found relationships on the site.

Call to Action (CTA):
The email featured a prominent, brightly colored CTA button that read “Find Your Match Now”.

Mobile Optimization:
The email was fully optimized for mobile, ensuring easy reading and fast loading on any device. Footer with Trust Elements:
The footer included links to privacy policies and an unsubscribe option.

Results and Impact
Our campaign delivered over 10,000 clicks to behappy2day.com  and consistently converted these into more than 1,800 leads per month. This achieved a strong sales conversion of 10.4% and  ROI of 54%, demonstrating the effectiveness of our email database and the relevance of our tailored approach.